The Fashion Scholarship Fund (FSF) annually organizes a national case competition.
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The prompt for the "Design" category of the 2021 case competition was to develop a line of fashion products that would best appeal to Gen Z. One also had to identify a retailer or e-commerce platform with which to launch the line.
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For my winning submission to Nike, I designed a line of versatile shoeboxes. Below includes the research, brainstorming, design, and marketing strategy for my case submission.